Hi, I'm Ethan!

I design visual and marketing experiences for people.

As an interdisciplinary creator,

I believe in telling stories through my work.

As a designer who has lived in Hong Kong, the US and Canada,

I like to create experiences that are universally human.

I am skilled at using:

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe Lightroom

Adobe Premiere Pro

Adobe After Effects

Canva

LottieFiles Animation

Figma

(I prototyped this website with Figma!)

Webflow

(I built this website with Webflow!)

Mailchimp

Social Media Tools

* in the process of constant learning!

With 4 years of design experience...
Recent Graduate!
Northwestern University
Bachelor of Arts in Communication
Segal Design Certificate
Publicity Chair
Celebrasia, Northwestern University
Marketing Chair
Extreme Measures A Cappella
Public Relations
Hong Kong Student Association, Northwestern University
Outreach > External Co-President
Theme Park Engineering & Design Northwestern University
Digital Design Marketing Intern
PHASE Scientific International

View my full work timeline on LinkedIn >

... here's what I do!

Click on an image to learn more about the project it came from.

Brand Development & Design

As the publicity and outreach manager of multiple student and non-profit organizations, I designed and developed brand logos, style guides, color palettes, and even custom typography — all with careful consideration for the client's mission, cultural background, audience, and desired aesthetic.

As a designer, I love taking things that people are familiar with in their everyday lives and turning it into something new and exciting — something that can tell a story the minute you see it.

My logo!

When it came to designing a logo for my own website, I decided to go way back and draw inspiration from my grandpa, who is a calligraphy aficionado and one of the most important people in my life.

As a kid, I was fascinated by all the brushes and parchment paper and fancy inks that he used for his work, but I was most intrigued by the little jade stamp, on which his Chinese name is engraved, that he would sign all his pieces with.

Little me promised myself that I would one day get a Chinese stamp signature of my own, and what better way to honor that promise now as an adult than designing my own "stamp" based on a stylized version of my Chinese name?

Digital & Print Advertising

During my summer internship with PHASE Scientific, a multinational biotech company, I designed digital and print ads for their retail rapid tests, as well as product packaging and paperwork, using a variety of tools such as Adobe InDesign, Illustrator, XD, Canva, and Google Ads.

I also gained experience printing professional marketing materials with industry standards, such as Pantone colors and different types of banner paper/cardstock, as well as creating professional mockups for publishing.

Through implementing an established brand identity in a diverse range of mediums, I was able to work with different departments, contractors and vendors in developing effective marketing strategies and campaigns.

Social Media Management & Graphic Design

I managed a wide variety of different social media platforms in my marketing and publicity roles for school-based organizations, ranging from a cultural identity club to a pre-professional themed entertainment & engineering society — and even an a cappella group!

With each organization, I develop and adapt different marketing strategies based on their needs, and I enjoy learning new skills and tools that I can use to help achieve their goals. I feel the most fulfilled and satisfied when I am able to give people a new experience — whether through an email newsletter campaign that I initiated and created from scratch, or a 3-post Instagram spread I designed to welcome the rebrand of an organization.

Video & Audio Production

As the marketing chair of an a cappella group, I filmed, edited and produced music videos of our performances, including 2 professionally-released EP singles. I have experience filming with professional DSLR cameras, recording with a full studio setup, and editing with softwares such as Adobe Premiere Pro, DaVinci Resolve, and Ableton Live.